Marketing & Communications Coordinator

at Life Entabeni Hospital
Published August 5, 2022
Location Durban, South Africa
Category Marketing  
Job Type Full-Time  

Description

 

A vacancy exists for a Marketing and Communications Co-ordinator, based at Life Entabeni Hospital, reporting to the Hospital Manager. The successful candidate will primarily be responsible to deliver marketing and communications support to Life Entabeni and Life St Joseph’s hospitals key stakeholders.

 

Critical Outputs

Build sound, productive working relationships with key stakeholders i.e. general practitioners and specialists, media and the community.

Generate statistics and reports from available hospital information in order to analyse referral patterns and build a knowledge base to inform strategies and plans.

Recruitment and marketing of specialists to general practitioners and community in order to grow referrals.

Develop and implement marketing and communications strategies and plans (aligned to the hospital business plan) aimed at key stakeholders in order to drive growth for the hospital.

Develop and implement marketing and communications initiatives aimed at stakeholders including patients, potential patients and the local community at large.

Provide marketing and communications support to internal hospital stakeholders as well as national marketing and communications department.

Provide input into the marketing and communication budget and manage the function creatively within the prescribed budget.

Develop informative, brand compliant marketing collateral (i.e. brochures, information leaflets and other branded marketing material) to support marketing and communications initiatives.

Ensure that brand and corporate identity standards, policies and procedures regarding marketing and communication are adhered to throughout the hospital.

Manage media relations according to set corporate policy and guidelines.

Assist with enhancing the service to patients and clients from a communication / marketing point of view.

Be an agent of change and be able to communicate well, on behalf of management, with all major stakeholders.

 

Requirements

 

A tertiary marketing, public relations or communication qualification as well as proven management ability

Minimum of three years’ hospital experience will be advantageous

Excellent interpersonal skills are critical

Analytical thinking

Strategy delivery

Attention to detail

Excellent time management skills

The ability to work in a pressured and changing environment

Computer literacy (Word, Power Point and advanced Excel e.g. pivot tables)

Must be able to work independently and use initiative to achieve set objectives.

Ability to process, analyse and interpret relevant statistics

A proven track record in copywriting will be advantageous.

 

Interested candidates can send their CVs

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