Marketing & Communications Coordinator

at Life Wilgers Hospital
Published July 4, 2024
Expires July 26, 2024
Location Pretoria, South Africa
Category Marketing  
Job Type Full-Time  

Description

A vacancy exists for a Marketing and Communications Coordinator based at Life Wilgers Hospital in Pretoria East, reporting to the Hospital Manager.

The successful candidate will be responsible for strategically marketing the facility, specialists, and services while building strong relationships with stakeholders and the community.

Brand management is crucial for maintaining and enhancing brand equity and trust, alongside nurturing positive stakeholder and media relationships. Effective channel marketing efforts aim to showcase the brand, facility, and services across various platforms, utilizing specialist, GP, community, and Emergency Unit channels to drive return on investment.

Critical Outputs
Build sound, productive working relationships with key stakeholders i.e., general practitioners and specialists, media, and the community.
Generate statistics and reports from available hospital information to analyse referral patterns and build a knowledge base to inform strategies and plans.
Recruitment and marketing of specialists to general practitioners and community to grow referrals.
Develop and implement marketing and communications strategies and plans (aligned to the hospital business plan) aimed at key stakeholders to drive growth for the hospital.
Develop and implement marketing and communications initiatives aimed at stakeholders including patients, potential patients, and the local community at large.
Provide marketing and communications support to internal hospital stakeholders as well as national marketing and communications department.
Provide input into the marketing and communication budget and manage the function efficiently within the prescribed budget.
Develop informative, brand compliant marketing collateral (i.e. brochures, information leaflets and other branded marketing material) to support marketing and communications initiatives and drive trust.
Ensure that brand and corporate identity standards, policies and procedures regarding marketing and communication are adhered to throughout the hospital.
Manage media relations according to set corporate policy and guidelines.
Assist with enhancing the service to patients and clients from a communication / marketing point of view.
Be an agent of change and be able to communicate well, on behalf of management, with all major stakeholders.
Develop and execute a channel marketing strategy to enhance referrals and drive volumes to the units.

Requirements

A tertiary marketing, public relations or communication degree with two years’ experience.
Excellent interpersonal skills are critical, as productive relationships with stakeholders are important. Other competencies required are technical skill for marketing and communications outputs, attention to detail, excellent time management skills, the ability to work in a pressured and changing environment and computer literacy (Word, Power Point and advanced Excel e.g. pivot tables)
Ability to compile and process relevant marketing research information.
Hospital experience in a marketing/communication role will be advantageous.
Must be able to work independently and use initiative to achieve set objectives.

Competencies

Problem-solving, analysis and judgement
Resilience
Engaging diversity
Verbal & written communication and presentation
Influencing
Drive & energy
Excellence orientation
Ethical behaviour
Building relationships
Customer responsiveness
Organisational awareness

Please send your CV

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