Marketing Coordinator

at Key Recruitment
Published July 12, 2022
Location Cape Town, South Africa
Category Marketing  
Job Type Full-Time  

Description

Job Description

 

 

Marketing Coordinator

 

Our client owns a successful eCommerce business that specializes in high-end electronics and gadgets. They need someone to organize their Marketing Strategy. The right candidate will be entrepreneurial and excited to take on new initiatives.

 

Responsibilities include but are not limited to:

 

Establish and submit a marketing calendar.

Produce content and manage all social media platforms (IG,FB and Twitter).

Establish, run and maximise Google Ad campaigns and digital marketing spend (Track and report on campaigns)

Brief in artwork and design.

Assist various departments with internal and external marketing communications (e.g., newsletters etc)

General marketing duties to support senior management.

Update and load new product listings on WordPress site and list products on marketplaces such as Take A Lot, Loot, Makro, etc

Ensure trends are monitored with changes identified timeously for re-forecasting and adjust accordingly

Provide insightful reporting & analysis for weekly sales, monthly management reports, marketing reviews, quarterly concepts, and ad hoc requests

Analyse trends relating to key variables within campaigns and put forward proposals for improvement

Increase customer demand and basket size to deliver intake targets and drive organic growth through innovation

Engage and challenge the different business units to improve conversion

Work closely with sales to achieve business objectives in line with the campaign plan

Drive process improvements in campaign execution and collaborate with IT to improve systems and processes in this area

Develop A to B Testing to find new opportunities to drive sales

Understand the investment influence to drive a digital-first strategy to achieve campaign objectives

 

 

Requirements

 

Minimum of 3 years’ experience within a retail/eCommerce/marketing environment

Excited and passionate about technology

Creative and a master at strategizing

Passionate about data, insights and analytics

Advanced Microsoft Excel and Word skills

Attention to detail

Excellent oral and written skills

Strong problem solving, highly analytical, attention to detail with solid organizational skills

Proven ability to handle multiple competing priorities and ability to adapt in a flexible, fast-paced environment

Credible leadership skills.

Website management (Woo Commerce/WordPress experience a must)

Must have previous experience with SEO and Google Analytics.

 

 

Gross Salary

 

R18,000 - R20,000 per month

 

Interested candidates can send their CVs

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