Marketing Coordinator
Published | July 12, 2022 |
Location | Cape Town, South Africa |
Category | Marketing |
Job Type | Full-Time |
Description
Job Description
Marketing Coordinator
Our client owns a successful eCommerce business that specializes in high-end electronics and gadgets. They need someone to organize their Marketing Strategy. The right candidate will be entrepreneurial and excited to take on new initiatives.
Responsibilities include but are not limited to:
Establish and submit a marketing calendar.
Produce content and manage all social media platforms (IG,FB and Twitter).
Establish, run and maximise Google Ad campaigns and digital marketing spend (Track and report on campaigns)
Brief in artwork and design.
Assist various departments with internal and external marketing communications (e.g., newsletters etc)
General marketing duties to support senior management.
Update and load new product listings on WordPress site and list products on marketplaces such as Take A Lot, Loot, Makro, etc
Ensure trends are monitored with changes identified timeously for re-forecasting and adjust accordingly
Provide insightful reporting & analysis for weekly sales, monthly management reports, marketing reviews, quarterly concepts, and ad hoc requests
Analyse trends relating to key variables within campaigns and put forward proposals for improvement
Increase customer demand and basket size to deliver intake targets and drive organic growth through innovation
Engage and challenge the different business units to improve conversion
Work closely with sales to achieve business objectives in line with the campaign plan
Drive process improvements in campaign execution and collaborate with IT to improve systems and processes in this area
Develop A to B Testing to find new opportunities to drive sales
Understand the investment influence to drive a digital-first strategy to achieve campaign objectives
Requirements
Minimum of 3 years’ experience within a retail/eCommerce/marketing environment
Excited and passionate about technology
Creative and a master at strategizing
Passionate about data, insights and analytics
Advanced Microsoft Excel and Word skills
Attention to detail
Excellent oral and written skills
Strong problem solving, highly analytical, attention to detail with solid organizational skills
Proven ability to handle multiple competing priorities and ability to adapt in a flexible, fast-paced environment
Credible leadership skills.
Website management (Woo Commerce/WordPress experience a must)
Must have previous experience with SEO and Google Analytics.
Gross Salary
R18,000 - R20,000 per month
Interested candidates can send their CVs