Marketing Manager

at MPC Recruitment
Published July 31, 2022
Location Durban, South Africa
Category Marketing  
Job Type Full-Time  

Description

Job Description:

 

Our client in the manufacturing industry seeks a Marketing Manager to join their Durban offices. Duties & Responsibilities

  • Establish positioning, identify target audiences, and develop marketing strategy with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics
  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, retail customers and video assets
  • Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets Desired Experience & Qualification
  • Bachelor’s degree in marketing, business, or related field
  • Excellent written and verbal communication skills
  • Proven experience developing marketing strategy plans and execution thereof (5 years +)
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Established community network

 

Interested candidates can send their CVs

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