B2B Sales & Lead Generation Specialist

at Lumicode
Published August 28, 2026
Expires October 26, 2026
Location Johannesburg, South Africa
Category Sales  
Job Type Full-Time  

Description

Description

Lumicode is a technology company providing solutions to businesses globally, including website design and development, custom software, e-commerce, mobile apps, digital transformation, and specialised travel technology such as online booking platforms and B2B travel portals.

We are looking for an experienced B2B Sales & Lead Generation Specialist to help us build and execute a professional outbound sales strategy.

This is not a lead-list building job. We need someone who can take ownership of the outbound process and help us create a consistent, repeatable sales pipeline.

Responsibilities
Lead Research & Prospecting
• Identify the right industries and businesses for Lumicode
• Research companies and decision makers
• Find verified contact information
• Build targeted prospect lists based on our ideal customer profile

Cold Email Outreach
• Develop and execute B2B cold email campaigns
• Write personalised outreach messages
• Manage follow-ups and sequences
• Track responses and campaign performance
• Test and improve messaging

Cold Calling
• Make outbound calls to qualified prospects
• Introduce Lumicode and identify potential needs
• Handle initial objections
• Qualify prospects
• Follow up with interested prospects
• Book qualified meetings directly into my calendar

Lead Qualification

We are not interested in meetings booked simply to meet a target.

The goal is to book qualified meetings with businesses that have a genuine need for Lumicode.

You should be able to identify whether:
• The company has a relevant need
• We are speaking with the right decision maker
• There is a genuine business opportunity
• The prospect is interested in discussing a solution

Once a qualified meeting is booked, I will personally handle discovery calls, demos, proposals, negotiations, closing and onboarding.

Ideal Candidate
Proven experience in:
• B2B lead generation
• Cold email and cold calling
• Appointment setting
• Prospect research and qualification
• Sales development
• CRM and pipeline management

Experience selling technology, software, SaaS, web development, IT services or digital transformation is a major advantage. International B2B sales experience is also valuable.

Please send your resume/CV

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